promoting and encouraging high standards in the film-making industry in ASEAN; providing a suitable platform for competition on film production...

providing a forum for ASEAN countries to exchange and share ideas and experiences in film production; establishing cooperation and collaboration...

encouraging an exchange network and marketing programme for films among ASEAN countries; strengthening relationship and rapport between local residents and film-makers...

promoting tourism among ASEAN countries and giving due recognition to film makers with outstanding achievements in ASEAN cinema...